Ann Arbor, Mich., March 18, 2026 – Michigan Mobile, the only phone plan built for Michigan fans, was introduced for immediate availability today by Collegiate Mobile. A product of the collaboration between Michigan Athletics, T-Mobile, Collegiate Mobile, and Learfield, the media and technology company powering college athletics, Michigan Mobile is a groundbreaking phone service that allows customers to support Michigan Athletics, take advantage of exclusive game day perks, and showcase their fandom.

Every monthly customer payment provides an automatic contribution to Michigan Athletics, student scholarships or the Michigan Medicine/Mott Children’s Hospital Fund from Michigan Mobile. There’s no extra cost, just extra money for the teams and programs they love.

Designed especially for Michigan fans, Michigan Mobile offers Student, University Faculty and Employee, and Fan plans ranging from $15 to $45 per month. All plans contribute to Michigan each time customers pay their monthly bills. For example, Michigan Mobile contributes $3.15 every month for the $45 plan. And, just imagine the impact of hundreds or thousands of Michigan Mobile subscribers every single month – that's the power of the crowd that Michigan Mobile enables.

Michigan Mobile makes switching from current wireless carriers easy by allowing customers to keep their current phones and phone numbers, all with no contracts.

Exclusive Game Day VIP Perks for Michigan Mobile Customers

• Michigan Mobile VIP Perks: At every home game, Michigan Mobile customers can score unforgettable VIP experiences, like access to pregame tailgates, behind the scenes tours, and other exclusive team events.
• Same Day Michigan Mobile Seat Upgrades: Michigan Mobile customers can get closer to the action on game day with surprise seat upgrades at The Big House and other Michigan sporting venues.
• Michigan Mobile Premium Give Aways: Michigan Mobile connects you to exclusive Michigan Athletics experiences. Customers get chances to win special giveaways--including pregame hospitality passes, signed gear, and more. It's your all-access pass to the traditions and spirit of the Wolverines.

Where Do Contributions Go?

Customers can choose where they want Michigan Mobile to make contributions at Michigan.

• The Athletic Fund - Powers Michigan Athletics. Customer support ensures Michigan Athletics remains a powerhouse competitor now and for generations to come by fueling student-athletes, building championship programs, and securing a future where Michigan competes at the highest level.
• Michigan Medicine Fund - Drives discovery, facilitates breakthrough treatments, and increases access to world-class care with the ultimate goal of bringing knowledge and wellness to the people of Michigan and beyond.
• Give Like a Victor Fund – Offers immediate support to current Michigan students and alumni who need it most. Gifts make it possible for the Alumni Association to foster and expand their mission so generations of Wolverines can access resources to better themselves, the University, and the world.

Mobile Phone Plan Details

Customers can keep the phones they love, and switch to a plan that matches their love for Michigan. It’s never been easier to make the switch. Learn more about pricing and how easy it is to make the switch at: https://MichiganMobile.com.

Quotes

Collegiate Mobile: “Michigan Mobile gives Michigan fans a new way to show support for the team they love,” said Joe Phillips, CEO of Collegiate Mobile. “The tectonic shift in economics for collegiate athletics means athletic departments need to get creative to remain competitive, and Michigan Mobile is a new way to support your team.”

About Collegiate Mobile

Collegiate Mobile, on the T-Mobile 5G Network, is the only phone service in the collegiate athletics space. Born out of winning and athletics, the company makes it easy for students, faculty and staff, and fans to support the teams they love by simply paying their phone bills. Michigan Mobile then makes contributions directly to the athletic and university programs that customers designate.

About Learfield

Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

About University of Michigan Athletics

The University of Michigan has a rich and storied athletics tradition. Intercollegiate competition officially began in 1865-66 when the baseball team won its first three contests it played that season. In 1879, football started its storied tradition. Women's athletics established formal varsity sports in 1973-74 with U-M fielding basketball, field hockey, swimming and diving, tennis and volleyball teams. Men's soccer and women's water polo were added as varsity sports in 2000-01, followed by men's lacrosse (2012) and women's lacrosse (2014).

Michigan athletic teams have claimed more than 55 national championships in 13 sports over the years, beginning with football's 1901 national title. Since then, Wolverine dynasties have developed across a number of the programs that compete.

Press Contact: [email protected]