BERKELEY, Calif., Jan. 12, 2026 – Bears Mobile, the only phone plan built for Golden Bears fans, was introduced for immediate availability by Collegiate Mobile. A product of the collaboration between UC Berkeley, T-Mobile, Collegiate Mobile, and Learfield – the media and technology company powering college athletics – Bears Mobile is a groundbreaking phone service that allows customers to help fund campus programs, take advantage of exclusive game day perks, and showcase their fandom.

Every monthly customer payment results in an automatic contribution to the Cal Athletics Fund, Regents’ and Chancellor’s Scholarship fund or the Student Emergency Fund from Bears Mobile. There’s no extra cost, just extra money for the teams and programs they love.

Designed especially for Golden Bears fans, Bears Mobile offers Student, University Employee, and Fan plans ranging from $15 to $45 per month. All plans contribute to UC Berkeley each time customers pay their monthly bills. For example, Bears Mobile contributes $3.15 every month for the $45 plan.

Bears Mobile makes switching from current wireless carriers easy by allowing customers to keep their current phones and phone numbers, all with no contracts.

Exclusive Game Day VIP Perks for Bears Mobile Customers

• Bears Mobile VIP Perks: Bears Mobile customers can score unforgettable VIP experiences at every home game, like access to the hospitality sideline lounge or high-fiving players as they charge out of the tunnel.
• Same Day Bears Mobile Seat Upgrades: Bears Mobile customers can get closer to the action on game day with surprise seat upgrades at California Memorial Stadium and other Cal Athletics sporting events.
• Bears Mobile Premium Giveaways: Bears Mobile connects fans to exclusive Golden Bears experiences. Customers get chances to win special giveaways, including pregame hospitality, signed gear, and more. It's an all-access pass to the traditions and spirit of Bear Territory.

Where Do Contributions Go?

Customers can choose where they want Bears Mobile to make contributions at UC Berkeley.

• The Cal Athletics Fund powers Cal Athletics. Customer support ensures Cal Athletics remains a powerhouse competitor now and for generations to come by fueling student-athletes, building championship programs, and securing a future where the Golden Bears compete at the highest level.
• The Regents' and Chancellor's Scholarship Current Use Fund ignites a legacy of excellence. The Regents’ and Chancellor’s Scholarship is UC Berkeley’s premiere merit award—honoring students of exceptional talent and conviction. Support opens doors to priority enrollment, faculty guidance, guaranteed housing, and a dynamic scholar network, setting the foundation for future leaders at UC Berkeley.
• The Student Emergency Fund delivers immediate, life-changing support, empowering students facing crisis to preserve their educations at UC Berkeley.

Mobile Phone Plan Details

Customers can keep the phones they love, and switch to a plan that matches their love for the Bears. Learn more about pricing and how easy it is to make the switch at: https://bearsmobile.com.

Quotes

T-Mobile: "We’re excited to team up with Bears Mobile and empower its success through our cutting-edge technology, advanced services, and awarded network,” said Dan Thygesen, SVP T-Mobile Product, Partnerships & Growth and head of Wholesale & Innovation. “Together, we’re confident this collaboration will fuel strong growth on America’s largest 5G network."

Cal Athletics: “We are excited about the introduction of ‘Bears Mobile’ to our Cal Family,” Cal Co-Directors of Athletics Jenny Simon-O’Neill and Jay Larson said. “This innovative new service will allow our Golden Bear community to enjoy world-class connectivity while being part of a unique collaboration to support the mission of our athletic department and university.”

Collegiate Mobile: “Bears Mobile gives Golden Bears fans a new way to show support for the team they love,” said Joe Phillips, CEO of Collegiate Mobile. “The tectonic shift in economics for collegiate athletics means universities need to get creative to remain competitive, and Bears Mobile is a new way to drive university investment.”

Learfield: “We’re proud to help bring this first-of-its-kind opportunity to Bear Territory,” said Bryan Meadows, General Manager of Cal Bears Sports Properties. “Through our work with Cal Athletics, Collegiate Mobile, and T-Mobile, Bears Mobile offers fans a new way to stay connected while supporting the program they love.”
 
Cal Bears Sports Properties, the locally based team of Learfield, is the exclusive multimedia rights holder for Cal Athletics and oversees all sponsorship agreements on behalf of the Golden Bears.

About Collegiate Mobile

Collegiate Mobile, on the T-Mobile 5G Network, is the only phone service in the collegiate athletics space. Born out of winning and athletics, the company makes it easy for students, faculty and staff, and fans to fund the teams they love simply by paying their phone bills. Bears Mobile then makes contributions directly to the university programs that customers designate.

About Learfield

Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

About Cal Athletics

Founded in 1868, the University of California's flagship campus at Berkeley is one of the top-ranked universities in the world with 63 Nobel Prizes held by UC Berkeley alumni and offering more than 350 degree programs. Cal Athletics supports 900 student-athletes in 30 sports, and has as its mission: To Educate, Compete, Serve and Excel … Developing Leaders of Tomorrow. Cal teams have earned 105 national championships in 15 different sports, and Golden Bears have collected 246 medals at the Olympic Games.

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