Join the Team - support Lion wins all season
Make your wireless bill count for something more!
A Columbia Athletics Partner
Save up to $550 annually on wireless plans built for Fans.
On the fastest nationwide 5G network
Unlimited Max
Taxes & Fees Included
- Unlimited Data 30GB of high speed data*
- Up to 15GB Hotspot Data Included
- Up to 7% Contribution to Columbia Athletics**
- 5GB of International Data Roaming**
- International calling from the US to 200+ destinations See details
- VIP Perks and Experiences
- Unlimited Talk & Text
- Wi-Fi Calling
Unlimited Premium
Taxes & Fees Included
- Unlimited Data 15GB of high speed data*
- Up to 15GB Hotspot Data Included
- Up to 7% Contribution to Columbia Athletics**
- 3GB of International Data Roaming**
- International calling from the US to 200+ destinations See details
- VIP Perks and Experiences
- Unlimited Talk & Text
- Wi-Fi Calling
Unlimited Plus
Taxes & Fees Included
- Unlimited Data 10GB of high speed data*
- Up to 10 GB Hotspot Data Included
- International calling from the US to 200+ destinations See details
- Up to 7% Contribution to Columbia Athletics**
- VIP Perks and Experiences
- Unlimited Talk & Text
- Wi-Fi Calling
Essentials
Taxes & Fees Included
- 5GB High-Speed Data*
- Up to 5 GB Hotspot Data Included
- Up to 7% Contribution to Columbia Athletics**
- VIP Perks and Experiences
- Unlimited Talk & Text
- Wi-Fi Calling
*After using your plan's high-speed data, you'll stay connected at reduced speeds—up to 512 kbps for UNLIMITED MAX, supporting video/audio streaming, browsing, navigation, and email; and up to 256 kbps for UNLIMITED PREMIUM and UNLIMITED PLUS, supporting audio streaming, browsing, navigation, and email.
** See our terms of service for details below
Celebrate The Columbia Athletics community and Make the Switch
Switch to a phone plan that does more for The Columbia Athletics community. Get reliable 5G coverage, fan-only game day perks, and pricing that's simple; while giving back to Columbia Athletics causes you care about.
Built for The Columbia Athletics community
We contribute to your choice of 3 different Columbia Athletics causes.
Exclusive game day perks
VIP experiences, free tickets and premium giveaways.
Nationwide 5G coverage
Coverage on one of the nation's best and fastest networks.
No contracts, no commitments
Freedom to switch anytime.
HOW IT WORKS
Switching to Roar Mobile is Easy
Bring your phone and we'll guide you step-by-step
Pick your plan
From basics to unlimited - just bring your phone and pick what works best for you.
Activate your subscription
Bring your number or get a fresh one - it's up to you.
MAKE YOUR PLAN COUNT
Choose Where Roar Mobile Contributes
When you switch to Roar Mobile, you get to decide whether our contributions help Columbia Athletics recruit top talent, fund student scholarships, or strengthen student programs across campus and beyond. Add in exclusive game day perks and unforgettable Lion fan experiences, and you're not just a fan—you're part of the team.
Want to experience game day like never before?
Roar Mobile customers get the chance to win exclusive game day access at Baker Athletics Complex and beyond!
FREQUENTLY ASKED QUESTIONS
Have questions? We've got answers.
Roar Mobile is the only wireless service that gives back to Columbia University and Lion Athletics when you pay your bill every month.
When you switch to Roar Mobile, you get to decide whether our contributions help Columbia Athletics recruit top talent, fund student scholarships, or strengthen student programs across campus and beyond. Add in exclusive game day perks and unforgettable experiences, and you're not just a fan—you're part of the team.
Our mission is to help America's colleges and universities foster deeper community engagement by connecting students, employees, alumni, and fans in innovative, new ways. We do this by building high quality and affordable, school-branded wireless plans that allow customers to meaningfully engage with and support their favorite school athletic and academic programs. Roar Mobile is a product of the partnership between Collegiate Mobile, Columbia University, and media rights and development company JMI Sports.
When you join Roar Mobile, you're not just getting a phone plan—you're becoming part of something bigger. As a Lion Fan, you'll enjoy exclusive perks designed for Lions who want to stay connected to their roots:
Give Back: Roar Mobile will automatically contribute to Columbia Athletics when you pay your bill each month. There's no extra cost, just extra money for the school you care about most.
VIP Perks: Roar Mobile customers can score unforgettable VIP experiences at every home game, like access to hospitality lounges or high-fiving players as they charge out for the game.
Score Free Seats: Get closer to the action with the Roar Mobile Free Seats perk. On game days, customers have a chance to score surprise access to high quality seats at Baker Athletics Complex and other Columbia Athletics sporting events—just for being part of the Roar Mobile team.
Premium Roar Mobile Giveaways: Every Roar Mobile customer can register to win once-in-a-lifetime game day experiences, premium stadium access, Lion swag, or other quality prizes.
Roar Mobile is available to all! You don't need to be a Columbia Athletics student, alum or employee to activate wireless service plans with Roar Mobile. Whether you're a lifelong fan, a parent, or just love the Blue and white, you're welcome here.
Explore our Alumni & Fan Plans to see the exclusive perks, nationwide coverage, and great value you can enjoy—all while helping support Columbia Athletics.
Ready to back the Lions?
Join Roar Mobile and give back with every bill — all season long.