Roar Mobile is the only wireless service that gives back to Columbia University and Lion Athletics when you pay your bill every month.

When you switch to Roar Mobile, you get to decide whether our contributions help Columbia Athletics recruit top talent, fund student scholarships, or strengthen student programs across campus and beyond. Add in exclusive game day perks and unforgettable experiences, and you're not just a fan—you're part of the team.

Our mission is to help America's colleges and universities foster deeper community engagement by connecting students, employees, alumni, and fans in innovative, new ways. We do this by building high quality and affordable, school-branded wireless plans that allow customers to meaningfully engage with and support their favorite school athletic and academic programs. Roar Mobile is a product of the partnership between Collegiate Mobile, Columbia University, and media rights and development company JMI Sports.

When you join Roar Mobile, you're not just getting a phone plan—you're becoming part of something bigger. As a Lion Fan, you'll enjoy exclusive perks designed for Lions who want to stay connected to their roots:

Give Back: Roar Mobile will automatically contribute to Columbia Athletics when you pay your bill each month. There's no extra cost, just extra money for the school you care about most.

VIP Perks: Roar Mobile customers can score unforgettable VIP experiences at every home game, like access to hospitality lounges or high-fiving players as they charge out for the game.

Score Free Seats: Get closer to the action with the Roar Mobile Free Seats perk. On game days, customers have a chance to score surprise access to high quality seats at Baker Athletics Complex and other Columbia Athletics sporting events—just for being part of the Roar Mobile team.

Premium Roar Mobile Giveaways: Every Roar Mobile customer can register to win once-in-a-lifetime game day experiences, premium stadium access, Lion swag, or other quality prizes.

Roar Mobile is available to all! You don't need to be a Columbia Athletics student, alum or employee to activate wireless service plans with Roar Mobile. Whether you're a lifelong fan, a parent, or just love the Blue and white, you're welcome here.

Explore our Alumni & Fan Plans to see the exclusive perks, nationwide coverage, and great value you can enjoy—all while helping support Columbia Athletics.