Why Choose Roar Mobile?

Roar Mobile is the only wireless plan that fuels wins for Columbia University and CU Athletics. We turn your monthly plan into a powerful show of Lion pride.

Every time you pay your bill, you help recruit top talent, strengthen programs, and keep the Blue and white competing at the highest level. Add in exclusive gameday perks and unforgettable Lion experiences, and you're not just a fan—you're part of the team.

Choose Roar Mobile. Because when more of us choose something better, we all move forward together. That's Wireless that Wins.

Why Choose Roar Mobile?

MAKE YOUR PLAN COUNT

Choose Where Roar Mobile Contributes

When you switch to Roar Mobile, you get to decide whether our contributions help CU recruit top talent, fund student scholarships, or strengthen student programs across campus and beyond. Add in exclusive game day perks and unforgettable Lion Fan experiences, and you're not just a fan—you're part of the team.

Athletic Fund

Every payment helps power a win.

When you pay your Roar Mobile bill, you help drive the success of CU Athletics—supporting student-athletes as they train, compete, and represent the University with pride. Roar Mobile contributions help fund scholarships, facilities, and performance programs—the essentials of a championship tradition.


Student Scholarships Fund

Help bring the best and brightest to CU.

As an Roar Mobile customer, you help open doors for deserving students—so driven Lions can focus less on tuition and more on learning, leading, and shaping the future. Each payment supports scholarships that expand access, create opportunity, and strengthen the Columbia University community.


University Programs Fund

Power the full Columbia University experience—inside and outside of the classroom.

With Roar Mobile, you're not just connecting to the people who matter most—you're helping strengthen life on campus and beyond. Each payment supports student wellness, leadership, and community programs that help Lions belong, grow, and thrive across Columbia University.

Enjoy Your Roar Mobile Perks

VIP Perks

Roar Mobile customers can score unforgettable VIP experiences at every home game, like access to hospitality lounges or high-fiving players as they charge out for the game.

Score Free Seats

Get closer to the action with the Roar Mobile Free Seats perk. On game day, customers have a chance to score surprise access to high quality seats at Baker Athletics Complex and other CU sporting events—just for being part of the Roar Mobile team.

Premium Giveaways

Roar Mobile connects you to exclusive CU experiences. Customers get chances to win special giveaways—including pregame hospitality tent access, on-field and courtside access, signed gear, and more. It's your all-access pass to the traditions and spirit of The Columbia Athletics community.

Choose Your Roar Mobile Plan.

Because real Lions don't just cheer from the sidelines—they power the program from within.

Alum or Fan Plans

Fuel wins for CU every month.

See Fan Plans

Student Plans

Plans start at $15/month.

See Student Plans

Employee Plans

Discounted plans for those that make CU great.

See Employee Plans