Bears Mobile is the only wireless service that gives back to the University of California, Berkeley and UC Berkeley when you pay your bill every month.

When you switch to Bears Mobile, you get to decide whether our contributions help UC Berkeley recruit top talent, fund student scholarships, or strengthen student programs across campus and beyond. Add in exclusive game day perks and unforgettable Golden Bears experiences, and you're not just a fan—you're part of the team.

Our mission is to help America's colleges and universities foster deeper community engagement by connecting students, faculty, alumni, and fans in innovative, new ways. We do this by building high quality and affordable, school-branded wireless plans that allow customers to meaningfully engage with and support their favorite school athletic and academic programs. Bears Mobile is a product of the partnership between Collegiate Mobile, the University of California, T-Mobile, and sports marketing firm Learfield Communications.

When you join Bears Mobile, you're not just getting a phone plan—you're becoming part of something bigger. As a member of the Golden Bears Community, you'll enjoy exclusive perks designed for Golden Bears who want to stay connected to their roots:

Give Back: Bears Mobile will automatically contribute to the University of California, Berkeley when you pay your bill each month.

Bears Mobile VIP Perks: Bears Mobile customers can score unforgettable VIP experiences at every home game, like access to the hospitality sideline lounge or high-fiving players as they charge out of the tunnel.

Free Premium Seats: Level up your game day experience with free premium seat giveaways. Bears Mobile customers can enter for a chance to win some of the best seats at Memorial Stadium and other UC Berkeley sporting events — no purchase required.

Premium Golden Bears Giveaways: Every Bears Mobile customer can register to win once-in-a-lifetime game day experiences, premium stadium access, Golden Bears swag, or other premium prizes.

Bears Mobile is available to all! You don't need to be a UC Berkeley student, alum or faculty member to activate wireless service plans with Bears Mobile. Whether you're a lifelong fan, a parent, or just love the blue and gold, you're welcome here.

Explore our Alumni & Fan Plans to see the exclusive perks, nationwide coverage, and great value you can enjoy—all while helping support the Golden Bears community.